Suhareva Clinic: developing a showcase website for an ophthalmology centre and optics practice
/ project description /
Site type: MULTI-PAGE SHOWCASE WEBSITE
Industry: HEALTHCARE & RETAIL
Location: IVANO-FRANKIVSK
Year of development: 2023
About the center: Suhareva Clinic is a modern private ophthalmology centre and optics practice in Ivano-Frankivsk, founded by one of Ukraine's leading ophthalmologists, Iryna Suhareva. The clinic combines high-precision diagnostic technology, treatment of eye conditions, and professional optical correction services..
Challenge: Our primary objective was to create a digital platform that would present the clinic's ophthalmology services in a compelling way while also providing a well-structured showcase for optical products. The website was designed to become a reliable channel for attracting local patients..
visit website/ Implementation & technologies /
Comprehensive development approach:
- Naming: developed a concise and memorable name for the ophthalmology centre that emphasises the chief doctor's personal responsibility, medical authority, and professional expertise.
- UX/UI interface design: created a clean, responsive design in the clinic's brand colours, optimised for comfortable and intuitive information consumption by patients of all ages.
- Clean code and security: developed a custom technical foundation that ensures fast page loading and reliable data protection.
- Medical copywriting: created expert content describing diagnostic and treatment procedures.
- Local SEO architecture: built a solid semantic foundation and optimised the website structure for long-term Google indexing and visibility in AI-generated responses.
- Content creation: conducted a professional photo shoot followed by image editing and optimisation to meet modern web standards.
- 100% turnkey content population: implemented the informational section, migrated the price lists, and added the initial product catalogue.
The website features a fully integrated interactive catalogue of medical products and optical goods. It allows patients to explore the range of lenses, frames, and vision correction products in detail, as well as submit a product enquiry via the quick order form.
To provide full control over website content, we developed a custom Ukrainian-language admin panel based on Django. The clinic's staff can independently update the product catalogue, edit descriptions, change service prices, and upload new photos without the assistance of developers.
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/ client testimonial /
« My sincere thanks to the LIUTYI team for the outstanding work on our clinic's website! The team delivered 100%.
Working with LIUTYI is one of those rare cases where you get far more than just a beautiful website—you get a business tool that delivers results. They developed a complete turnkey website for us that perfectly combines ophthalmology services with an optical products catalogue.
But most importantly, the website is truly 'alive'. Thanks to the local SEO work carried out by Denys Liutyi and his team, patients now find us on Google and, what pleasantly surprised us, even in AI-generated answers.
The agency now handles all aspects of technical support and the ongoing development of our project. If you need more than just a website to tick a box, but an effective tool for attracting clients, LIUTYI is undoubtedly a team of professionals who truly listen to their clients! »
Iryna Suhareva, founder and chief ophthalmologist at Suhareva Clinic
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