Florense: a custom online store for a gardening brand
/ project description /
Site type: ONLINE STORE (E-COMMERCE)
Industry: RETAIL & LANDSCAPE DESIGN
Location: NATIONWIDE ACROSS UKRAINE
Year of development: 2026
About the client: Florense is a modern brand specialising in premium flower bulbs and perennial plants for home gardens and professional landscape design..
Challenge: To launch sales across Ukraine, the client needed a reliable and fast solution built on the Ukrainian Shop-Express platform. It was essential to go beyond the platform's standard template by creating a modern visual identity, developing custom interface elements for this niche product range, and preparing the online store for SEO promotion..
/ Implementation & technologies /
Comprehensive development approach:
- Deployment on Shop-Express: used a modern Ukrainian SaaS platform as a reliable and stable foundation with built-in payment infrastructure and secure hosting.
- CSS customisation: leveraged access to the website code to rewrite the styles of standard components, giving the online store a unique minimalist design that breaks away from the default templates.
- Planting and flowering calendar: designed and implemented a visual calendar within product pages, allowing customers to instantly understand each plant's seasonal cycle.
- Expert blog: integrated an informative section with expert plant care advice that serves as a valuable source of targeted organic traffic.
- Mobile optimisation: optimised all website pages, filters, and the checkout process for smartphones.
- SEO-oriented structure: designed the core category and tag structure around high-volume niche keywords for effective indexing in Google.
- Client team training: trained the client's team to efficiently process orders in the CRM and independently manage the product catalogue.
/ website homepage mockup /
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